Effect of recession or credit crunch on telecom companies case study Research Proposal

Effect of recession or credit crunch on telecom companies case study ORANGE - Research Proposal Example The cascading effect has made the companies to think about the ways and means to handle the crisis. The telecom sector which initially gave indications of defying the recessionary trends has also started feeling the pinch. Saverio Romeo, the ICT analyst at Frost & Sullivan recently said that, the IT sector is going to be hit mainly in two ways1; Technology has brought about many changes in almost all spheres of life. Information technology in particular has proved to be a great influence towards transforming the way we communicate, listen to radio broadcasts, watch television broadcasts, impart education, search for information, track the movement of processes and services etc. Telecom sector is the key beneficiary of the IT revolution. Today, a simple mobile instrument can be used for services like, mobile-banking, storing songs, m-commerce, handy television receiver, net-surfing etc. besides serving as a telephone instrument. Telecom companies are making fullest use of this fusion in ICT by coming out with a number of schemes for retaining the existing customers as well as for attracting the potential customers. Reputed brands like 'Orange' have been investing in Research and Developmental activities as well. 'Orange Labs' from the France Telecom-Orange Group play a leading role in carrying this trend forward. With the he lp of a strong team of about 5,000 researchers, marketers, and engineers the company has been actively on way to provide best available services to its customers. But the moot question is how long they can sustain such efforts if recession continues longer. Efforts will be made through this study to figure out how companies are moving forward to contain the damage. Objectives of the Study This study is primarily being undertaken to study the telecom sector in general and how the recessionary trends are impacting the sector. With the help of examples like that of Orange, efforts will be made to find out concrete policies, if any, being undertaken by the companies in this direction. The study will try to seek answers to the following key objectives; i. Analysing the growth of the telecom sector in the last couple of years ii. Analysing some of the previous challenging situations that the telecom sector went through, and how the sector was able to pass thru iii. Analysing how some of the leading telecom companies have been performing in the recent past. iv. Analysing the policies being adopted by some of the governments in different parts of the world to help the telecom sector. v. What constructive role the Government as well as other stakeholders can play to see that the telecom sector is able to sustain the crisis like situation. Research Methodology The research will be carried out with the help of; i. Existing literature on the subject from government database, telecom sector companies, international organisations or other reliable sources available on the internet. ii. By going out in the field and assessing the ground reality by way of soliciting the views of users/ consumers in the sector iii. By seeking the opinion of the some of the experts in the field, from private sector as well as from the

Construction law Essay Example | Topics and Well Written Essays - 3000 words

Construction law - Essay Example Therefore, Anglo Synergy Solution is committed at conscripting conceptualize ideal procurement process that will be incomparable and acceptable to all. In the Mzansi Rail Shuttle project, the major stakeholders are Sandline Ventures with which has committed an investment of USD 120 billion, South African government and AUM Ventures. Sandline Ventures, the South African government and AUM Ventures expect a return on their investments. Hence, they must obtain the best procurement deal that will guarantee them high returns. Anglo Synergy Solution recommends that the Mzansi Rail Shuttle project should be procured by first ensuring that the authentic and fair competitions exist in responded to Prior Information Notice (PIN). Section 26(4A) of the railway Act, 1993, stipulate that advertisement should be made in both in the country and in the international journal, trade newspapers and other publication as this will eliminate political biases hence uplifting competency to handle the project (Crocker et al., 2010). It is very important to open-up communal procurement market as this will promote: Equal treatment- contracting authority must handle both potential and authentic tenderers fairly without prejudice. Contracting authority when stipulating requirement must avoid brand names which would eliminate particular providers, services and products. Transparency- advertising Prior Information Notice is central in establishing and encouraging transparency (LÃ ¦dre et al., 2006). It creates awareness of the condition for participation, selection criteria and the reason why some individuals were companies were not selected. Anglo Synergy Solution recommends AUM and Sandaline companies sponsoring the project to adjust the time restriction as time is an essential factor. Railway construction law does not specify duration for the accomplishment of the work by the contractors. The provision of services by contract is guided by

Double Standards Every Woman Should Know Essay Example for Free

Double Standards Every Woman Should Know Essay For this book analysis I chose to read a book from this list of books that hasn’t been mentioned much in class. We have been talking about God and topics that are more controversial in society. I read the book He’s a Stud, She’s a Slut, and 49 Other Double Standards Every Woman Should Know by Jessica Valenti. This book was easy to read with Valentis short essays and thoughts on modern feminism, stereotypes, and heightening ones awareness to pervasive myths about women. Double standards are nothing new. Women deal with them every day. Take the common truism that women who sleep around are sluts while men are studs. None of the information was really unexpected or suprising to me because it’s all true. Every women is stereotyped by the way she talks, the way she dresses, her personality, etc, while a man isn’t really stereotyped because people think it’s ok for men to do the things they do, that it makes him look like a stud not a player. The examples Valenti uses are familiar and widespread: he’s tough, she’s a tomboy; he’s a bachelor, she’s a spinster; he’s angry, she’s PMSing; he’s successful, she’s a showoff. Perhaps the most widely cited is the â€Å"he’s the boss, she’s a bitch† scenario, which has been the subject of countless editorials in the past decade. Some of the questions I was seeking to answer when reading this book were am I a feminist? What can feminism do for me? This book made me realize I am a feminist. I believe men and women should all have equal rights and opportunities. Some people may not want to admit they are feminist because they think that feminists are mean, angry, man hating, hairy, lesbians, but they really aren’t. In all of reality feminism refers to movements aimed at establishing and defending equal political, economic, and social rights and equal opportunities for women. Some questions that have arisen are why is it that men grow distinguished and sexily gray as they age while women just get saggy and haggard? Isn’t it unfair that working moms are labeled bad for focusing on their careers while we shake our heads in disbelief when we hear about the occasional stay at home dad? 3a. â€Å"When I was in high school, I had a reputation—a bad one,† she writes. â€Å"It felt, at the time, like the reputation†¦had materialized out of nowhere. And I was confused.† That experience helped to shape her fascination with how the prevailing culture puts men and women into different categories, even when they act in the exact same way. She was categorized because of her sex which wasn’t fair to her, and it isn’t fair to many other women that are being categorized because of their sex. Men aren’t any better then women. 3b. When Valenti said â€Å"He’s dating a young woman, she’s a cougar?† Really? I thought men were cradle robbers. Men aren’t studs anymore, they’re usually players or, simply, douche bags. I probably agree that some double standards do exist but I tend to think that this whole patriarchal society thing, while it is somewhat valid, is honestly most often perpetuated by women j udging each other.

Guidance for the Prevention of Falls in the Elderly

Guidance for the Prevention of Falls in the Elderly According to the Centers for Disease Control and Prevention (CDC), one out of three older adults have fallen each year and twenty five percent of these incidents result in severe injuries such as head traumas, hip fractures or lacerations. The quality of life of older adults who fall decreases due to the injuries or fear of future falls which might limit their activities, reduce mobility and body fitness and in turn increase the risk of falling. The direct medical cost of falls was estimated to be around $30 billion. Indirect cost of falls is long-term effects: such as disability, lost of independency, lost time from house duties, and reduced quality of life. (CDC, 2012). Guideline Description Clinical practice guideline, prevention of falls in older persons is published on the American Geriatrics Society’s Web site (http://geriatricscareonline.org/FullText/CL014/CL014_BOOK003). The guideline was developed by American Geriatric Society (AGS) together with British Geriatric Society (BGS). Panel members came from different professional organizations. Most of them were medical doctors who work or teach in very prestigious hospitals and universities. Some other members included: the public health worker, the pharmacist, the physical and occupational therapist and Registered Nurse with PHD who works at New York University. There was no psychotherapist, psychologist, social worker or recreation worker on the panel. Old 2001 guideline was intended to support health professionals in assessment of fall risk and also help management of older adults who had a history of fall or were at risk of falling. (Journal of American Geriatric Society, 2001) This was update to the previous version of 2001 guideline which was developed by American Geriatrics Society, Geriatrics Society, American Academy Of and Orthope dic Surgeons. 2010 guideline was endorsed by The American College of Emergency Physicians, the American Medical Association, the American Occupational Therapy Association, and the American Physical Therapy Association. Most panel members had no financial interest or commercial interest for the work they provided. Only one doctor received grants from the American College of Emergency Physicians and one member National Association for Home Care and Hospice held shares in various pharmaceutical companies. A preliminary draft of 2010 guideline was peer reviewed by many professional organizations. The Rating System To analyze all studies and grade the evidence, the U.S. Preventive Services Task Force (USPSTF) rating system with 40 years of experience was used. This organization has volunteer members of national experts in prevention and evidence-based medicine. Quality of evidence rating system used a grade of A, B, C or D for each recommendation and I for insufficient evidence. A grade meant strong recommendation that physicians provide intervention to eligible patients, B grade meant a recommendation that clinicians provide this intervention to these patients, C grade meant no recommendation for this intervention and D grade meant when recommendation is made against the routinely providing the intervention to asymptomatic patients. Different clinical algorithm annotations were used. The guidelines made for different settings or situations: community residing elderly, screening for falls or risk of falling, screening positive for falls or risk for falling, screening falls last 12 months, evaluating gait and balance and determining multi factorial risks for falling. This new guideline doesn’t consider fall risk assessment to be done for elderly who reported just one fall without reported or demonstrated unsteadiness. The Quality of Evidence Selection of evidence was well organized three step process. In the first step, researchers collected studies from high level: meta-analyses, systematic reviews, randomized controlled trials (RCTs) and cohort studies between May 2001 and April 2008. The databases were Medline/PubMed, Cochrane Central Register of controlled Trials, Database of Abstracts of Reviews of Effectiveness and Centre for Reviews and Dissemination/Health Technology Assessment. They also added some studies conducted before 2001 since, in some areas, there were no recent studies available. In a second step, members performed review of abstract of these studies and also the exclusion and inclusion process. Ninet-one studies met inclusion criteria. Only high level of studies published in English and population in those studies age 65 and older were included. In a final step they obtained full texts of these ninety-one studies and made an evidence tables. Since some interventions were different in those studies, res earchers mostly focused on the individual studies, however, they still submitted five most recent meta-analysis and evidence based guidelines. Since guideline was intended for fall preventions in community, some topics such as hospital based fall preventions, bone health and protection, syncope and restraints were excluded. Those included specific recommendations for elderly residing in long term care settings such as nursing homes and elderly with cognitive impairment. These extra recommendations make this guideline used on broader settings. Practice Applications To address identified risks and to prevent falls â€Å"Multifactorial† and â€Å"Multicomponent† interventions were used. Multifactorial is most used in long term settings where set of interventions are offered to all participants when Multicomponent is used in community settings where customized set of interventions that target risk factors are offered. Most components of both kind of intervention are: different kind of exercises and physical activity, medication adjustment, especially psychoactive medications, medical assessment and management, environment adjustment and education. Considerable evidence, two meta-analyses proved that this kind of approach prevents falls in elderly. Multiple studies with high number of participants groups found Gait/Balance, Strength and Flexibility type of exercises very effective. And multiple studies in high risk of fall 140 participants showed that functional type of exercises are even harmful. The management of visual and medical problems and postural hypotension remained particularly effective. A Systematic review found no compelling evidence that verified effectiveness of vision correction in falls reduction in community or long-term setting residents except for first eye cataract surgery. This conclusion is made primarily with the lack of well-designed randomized studies. The strongest risk-relations arise with psychotropic medications and polypharmacy. Even dose reductions of these medications when discontinuation is not possible due to medical conditions found to reduce falls, while multifactiorial interventions: assessment, adjustment and discontinuation found to be very affective. Medication review provided inconclusive evidence whether it is effective in reducing falls in Long Term Care (LTC) setting Three RCTs showed benefits with treating of postural hypotension in addition to medication reduction, optimization of fluids and behavioral interventions in community and LTC settings and tree RCTs were ineffective in LTC settings. About 30 percent of patients 65 and older do experience syncope and they will not be aware of fainting. Instead they will report the falling. (Kenny, Bhangu King-Kallimanis, 2013). Two RCTs showed significant reductions when this intervention was incorporated with environment assessment and modification in LTC setting. Several meta-analysis and RCTs showed benefit of vitamin D supplementation in fall prevention. AGS recommends to the healthcare providers to use Vitamin D 4000 IU per day for their patients.. Even in old people with normal serum vitamin D levels, vitamin D supplementation showed benefits. Vitamin D is safe and inexpensive, improves uptake of calcium to reduce osteoporosis and loss of muscle mass which both can contribute to falls. (Tangalos, 2013) Although AGS/BGS guideline discusses overall importance of managing foot and footwear problems it does not significantly make any recommendations for LTC residents. However best practices should be a foot screening to be completed on an admission day to an LTC facility and quarterly evaluation at least to make sure that any skin integrity issues are identified and addressed in a timely manner. To review resident’s footwear for any poor fitting, unsafe shoes should be accompanied to these screenings (Willi Osterberg, 2014). Guideline discussed modifications of environment home and LTC settings. While two studies found a use of home environment modification intervention alone in community elderly effective, one study didn’t support it. Fifteen studies found that this type of intervention as a part of multifactorial fall prevention programs will make a big difference by reducing risk of falls. Patients and caregiver education was discussed as primary and secondary prevention measures. Examples of educating patients were: how to use assistive devices correctly, how to participate in local exercise program, or how improving health and building fall preventions skills was found effective in community settings. Education in long term care staff in some large number of studies got mixed results while some studies showed effectiveness of healthcare staff training about fall prevention strategies, some found insignificant reduction in falls. While cognitive impairment can be independent risk factor for falls, guideline did not find sufficient evidence to recommend, for or against, single or multifactorial interventions in home setting elderly with cognitive impairment. One systematic review found physical activities effectiveness in reducing falls in cognitively impaired patients. A study of patient education in addition of staff education, environmental modification, drug review, exercise and other multicomponent intervention programs was associated significant effect on falls in groups with higher Mini-Mental State Examination scores, not with lower scores. Implementation Feasibility Although considerable guidelines exist on fall prevention, there is no solid evidence that demonstrates the cost benefit on investment of all prevention and injury protection programs in LTC settings. While there are a lot of recommendations and interventions outlined in the guideline, there is still no clear guidance for specifying the right combinations of interventions to protect specific risk-population, residents with dementia or osteoporosis. (Quigley, Bulat, . Kurtzman, Olney, Powell-Cope Rubenstein, 2010). Historically, calcium and vitamin D administration improved bone health but in 2013 some controversy regarding these supplements arose when the USPSTF issued statement that evidence was insufficient whether more than 400 International Units of vitamin D3 and more than 1000 mg of calcium can be primary preventions of fractures. Although USPSTF guideline was for younger men and women and nonistitutionalized postmenopausal women and not for institutionalized elderly questions were still raised about use of this vitamin. Vitamin D supplement not routinely prescribed in LTC settings. While it is a routine in LTC facilities to include orthostatic hypotension assessments to evaluate residents risks and reevaluate after each fall, usually they are often administered by licensed practical nurses or certified nursing assistants who maybe unaware or resident’s recent medication change or history of heart arrhythmias. If the measurements are not taken accurately at correct time intervals, the errors will arise. (Parry % Tan, 2010). Modification of medications should be communicated among nursing staff to enable them to take appropriate interventions. This recommendation can make big difference for my patients. Environment assessment and interventions should be a part of fall risk management protocol but it should be incorporated with multifactorial interventions since no date supports that environment change alone will decrease risk of falls. Addressing staffing issues also can be very important. The consistent assignment of staff to same resident s can be very effective to reducing falls. It allows staff to anticipate the residents’ unsafe and high-risk behaviors and have a better ability to intervene before a fall occurs. *(Quigley, Neily, Watson, Wright Strobel, 2012). Caregivers would be more effective if they are not moved to different units. Finally, all staff making frequent rounds and checking on patients regardless of call light use can further support an environment of heightened safety awareness. In the LTC facility where I work we do in-service not only nursing but every disciplinary staff members about awareness of fall strategies. We came with 4P strategies which stand for: Pain, Positioning, Personal items, and Potty/toileting. Every disciplinary member is assigned scheduled hourly rounds check if all four problems are addressed. While guideline never discussed using personal alarms on residents as an intervention to reduce falls it is still used as first intervention after fall happens. Meanwhile staff response to an alarm sound hardly ever results in prevention of falls. (Rader, Frank Brady, 2013). While we still continue to use â€Å"personal alarms† in LTCs these alarms in dementia residents can result more agitated behaviors, physical aggression, and attempt to escape the stimulation. To replace these auditory clutter with silent alarms, visual monitoring system, motion detectors and staff presence will make difference. (Guildermann, 2013). Our facility also use overhead paging system 24 hours of day which can cause overstimulation of residents. LTC facilities should be more home-like unlike the hospitals and healthcare staff should change our culture how we communicate. We started giving personal phones to the staff while in the facility to cut use of overhead paging. Summary and Final Recommendation AGS/BGS guidelines do not make recommendations for hip protectors, however, the Veterans Administration Safety Center adopted their use as best practice. Hip protectors use will benefit residents with a history of unresolved fall risk, diagnosis of osteoporosis and level of compliance with regard to these devices. Recent literature found that compliance as a challenge, and â€Å"compliance issues must be tackled if hip protectors are to be part of a resident-centered approach. (Combes Price, 2014). Most people discontinue its use due to discomfort and dislike of how these devices made them look but new designs to high impact pads may resolve this issue. Newly designed hip protectors are made from polyurethane foam, which absorb about 90 percent of the impact of a fall. They are thinner and new clothing is designed to place these pads in such a way that would make it more practical and attractive, making daily tasks easier.Two meta-analyses showed that hip protectors’ effecti veness in community or institutional settings. (Quigley et al., 2010). While guideline didn’t discuss pain assessment, one study (Eggermont, Penninx, Jones Leveille, 2012) published in the Journal of American Geriatrics Society found that depressive symptoms are associated with fall risk and are mediated in part by chronic pain. When Interdisciplinary team (IDT) meets to discuss risk management of actual fall residents who tried to attempt to transfer unattended or fell after sliding from well-chair, first thing team looks at is a urinary tract infection, thinking that resident may want to use toilet or blame resident behavioral problems most of the times they miss recognizing pain, discomfort and desire to move. Residents should be regularly evaluated for pain and non-pharmacologic interventions should be used first. If that does not alleviate the pain, mild analgesics should be administered. In my opinion exact combinations of interventions for specific population should be built on the assumption that all residents are risk for falls in order to provide a better protection. And prevention will be most effective when based on understanding of fall risk factors at individual, staff and organization levels.

Racism in Amistad, To Kill a Mocking Bird, and Telephone Conversation E

The texts To Kill a Mocking Bird by Harper Lee, Amistad directed by Steven Spielberg and Telephone Conversation by Wole Soyinka explore the issue of racism. These three texts focus on prejudice, discrimination, bias, behaviour and attitude revolving around the issue of discrimination because of the coulour of ones skin and the cultural and social attitudes past on from one generation to another. Lee’s To Kill a Mockingbird is a novel set in the southern states of the USA in the 1930’s, a time that is â€Å"Post Abolitionist†, however a time where the culture and social structure is still entrenched with racist attitudes and laws. Lee explores these issues in this setting when Ton Robinson, an African American is accused of raping a young white girl in a small town of Maycomb, Alabama. Racial attitudes are exposed when a lawyer by the name of Atticus Finch is asked to defend to the alleged rapist. Telephone conversation by Wole Soyinka is a poem which uses dialogu e between two people, one in a public telephone box and the other in a public telephone box and the other in a home in London, England to reinforce racial tensions, attitudes and class values. An intelligent, articulate and well educated black man seeking rental accommodation responds to a woman’s advertisement and is challenged by her about the colour of his skin. The poet explores this racial tension with the use of satire and perceptive dialogue. Steven Spielberg directs the film Amistad, and chronicles an incredible journey of a group of enslaved Africans who mutiny an attempt of their capture in order to return to their homeland. Their ship is seized and the slaves are brought to the United States to be charged with murder. Spielberg ensures that the responder is confronte... ...rom the love of his life. This is captured through the music by changing the music from a sorrowful sound to loud powerful music. These techniques used by Spielberg represent how the Negroes are just as human as any other person even though they are black in skin colour. Racism can simply be a mans fear of anything different, a fear of something he doesn’t understand. This fear is embedded or can be embedded in the attitudes reaching from one generation to another. It can be reinforced by ones culture, community and personal experience. These texts have explored all of the above areas and the responder can also appreciate that behaviour is a response to attitudes and the suffering, humiliation and destructive treatment of other human beings can at times be lessened or illuminated by the courage of one man and his or her determination to do what they think is right.

The Wisdom of Frost Exposed in The Oven Bird Essays -- Oven Bird Essay

The Wisdom of Frost Exposed in The Oven Bird  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚         These seemingly negligible birds, symbols of the lyric voice, have intuited the Oven Bird's lesson and are the signs by which one is meant to divine Frost's acceptance of the linguistic implications of the fall from innocence. The Oven Bird, who watching "That other fall we name the fall" come to cover the world with dust, "Knows in singing not to sing." Instead, "The question that he frames in all but words / Is what to make of a diminished thing." The fall, in necessitating both birth and death, imposes a continuum of identity that compromises naming. The process toward death, begun with birth, transmutes and gradually diminishes form, thus adding to the equation - words are things before they become words and things again when they do - an element of inevitable, perpetual senescence. The birds of "A Winter Eden" say "which buds are leaf and which are bloom," but the names are always premature or too late: gold goes to green, dawn to day, everything rises and falls and is tran sformed. Thus the Oven Bird says, "Midsummer is to spring as one to ten," because a season - this or any other - may only be codified analogously. "Fall" takes on a series of identities: petal fall, the fall season, the first and fortunate fall, each of which bears, at the moment of articulation, the burden of a whole complex of moral, aesthetic, and literary valuations. This bird is a "midsummer and a midwood bird" that sees things at the moment of capitulation to the imperatives of fall. Loud, he predicts the inevitable, and his "language" reflects the potential meaninglessness of a world in which one is forced to define a thing by what it departs from or approaches rather than what it "is." To... ... ice are, after all, the inextricable complementarities of one apocalyptic vision: that endlessly regenerative cycle of desire and (self) hatred that necessarily brings the productive poet to scourge his own voice as he mocks both the poetic vocation and the state to which poetry - and if poetry then all language - has come. Frost anticipates modernism's lament and, it may be said, prefigures in his dualism its dubious palliative of self-referential irony. The lyric birds and the weary speakers tell us the genuine Frostian wisdom of achieving a commonsensical accommodation with the fallen world, while inciting at another, and ineffable, level a profound disquiet.    Works Cited Robert Frost and a Poetic of Appetite. Cambridge University Press. 1994 "Robert Frost" in The Columbia History of American Poetry. Ed. Jay Parini. Columbia University Press. 1997

The Motivational Factor

Motivation is a process in which the individual’s attention and interests are aroused and directed towards definite goals. One’s attention and interest can be evoked to the extent that the person’s needs, May it be basic or acquired are the ones involved (Bustos, 1996). Learning is a process inferred from relatively stable changes in behavior that result through practice or interaction with and adaptation to the environment (Goodwin and Klausmeier, 1975; 1978). It is the modification of organism’s behavior as a result of maturation and environmental experiences (Garrison and Magoon, 1975). It has been said that the most effective learning takes place when there is a maximum mental activity on the part of the learner. This mental activity can be best achieved through strong motivation thus motivation is basic to learning. A motivational factor varies according to age, needs, attitudes, intelligence, training and experience. An individual may respond to a particular stimulus due to some changes in his/her environment or something unusual is noticed. These factors that catch the attention of the learner can be utilized by the teacher in order to motivate learning. Since motivational factors varies, the   teacher should take into consideration then the nature of the child, past experiences, the environment, the needs and wants, as well as the individual differences. For instance if you are teaching 3rd graders the teacher should look into their developmental tasks so he/she (the teacher) would be able to associate his/her activities to the subject matter which the students attention are evoked. An intrinsic motivation are internal desires to perform a particular task, people do certain activities because it gives them pleasure, develops a particular skill, or it’s morally the right thing to do. However extrinsic motivations are external factors that are not related to the task they are performing. The more attached the person to the task he/she is performing the eager he/she does the work for the sense of fulfillment while people who are awarded with external things in order to perform a particular task (Deci and Ryan, 1985) would not be able to appreciate the job he/she performed but more likely to be bribed and would not feel fulfilled with his performance but rather with the thing he/she got because of it. Teacher’s especially teaching children who are still in their formation years should be very careful as to how they deal with their students. Intrinsic motivation should likely be done in order for them to grow as responsible human beings who will do good things without bribing them of anything just to provoke them in doing a particular stuff. On the other hand, parents as well must do the same thing at home since discipline starts at home. Activities at school must possess more on the affective domain of the learner and the rest follows. Motivation at this early stage on the development of the child lies more on his/her environment. The very concern of the teacher now is the knowledge and application of motivation and its sustainability. A lesson plan without a motivation is considered as incomplete. A teacher carries out the potentialities of the students with the motivation he/she has in store and so therefore he/she should be very well oriented with the factor that affects motivation to motivate his/her learners effectively. References: Bustos, Alicia S.Ed.D and Espiritu, Socoro PhD. (1996). Anthrpological, and Sociological Foundations of Education.   Quezon City, Philippines. KATHA Publishing Inc. Deci   and Ryan.1985.Intrinsic Motivation. ChangingMinds.Org. http://changingminds.org/explanations/theories/intrinsic_motivation.htm